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How to Build a Creative Process that Produces Killer Content

1% Better by NFT God 12/1

Happy Thursday everyone! I honestly believe the most underrated characteristic in a person is authenticity. People focus so much about looks, intelligence, wealth, taste, class in order to attract people to them. I think the one characteristic people subconsciously look for in people more than any other is authenticity. This is true in both real life interactions and in content. I truly believe people can detect authenticity in a 280 character tweet. When you are a smaller account trying to build a platform it’s really easy to fall into the trap of being inauthentic. Whether it’s botting your account or engagement farming, the temptation of the easy way out is very powerful. I promise you it is not worth it. Creating content that comes from your soul is not only more gratifying, but will also attract people to you way more. We all have an innate ability to detect authenticity in people. Choose the authentic route. Be as true to yourself as possible. The platform you build will be way more valuable in the long run and you’ll be incredibly satisfied with your output. Anyway, onto the alpha:


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1% Better Every Day: Creative Process

This week’s ‘1% Better Every Day’ is around my creative process, how it has made my writing 100x easier, and tips you can use to improve your creative writing as well. If you write tweets, blogs, newsletters, or really any kind of social media marketing, this should be helpful for you. I’ve created and refined this process over the last several years. For those that don’t know, before NFT God I maintained a sports Twitter and blog followed by a traditional finance Twitter and blog. Writing has been a hobby of mine since my parents bought me a typewriter when I was 5 (I’m 32 by the way, apparently my parents were too cheap to get a computer. Oh and also they read this. Hi mom and dad).

My strategy for NFT God has been pretty consistent for the past year. 2 tweets a day, 2 threads a week and a weekly newsletter. To maintain this consistency I had to build a system that helped me constantly come up with ideas. Here’s how I do it:

  1. A database of my contentReviewing your past content is critical to improve your future content. I store all of my past tweets in a Google spreadsheet that I review nightly. I’ve written a lot of tweets over the past year, so this has taken a long time to compile, but it’s so worth it. In this spreadsheet I have columns for the tweet, a category, a structures, likes, retweets, replies, and a link to the tweet. This allows me to look back and see which topics my audience liked best and which tweet structures grabbed their attention. I’d highly recommend doing something similar. It’s manual and will take a lot of time up front, but it’s a really powerful exercise for reviewing your past work and understanding where you need to improve:

  2. Brainstorming New ContentAfter reviewing my old content and writing down some ideas that might have popped in my head, I start looking to others for inspiration. For anyone who hasn’t read the book, I’d highly recommend checking out Steal Like an Artist by Austin Kleon - an excellent book on how to find inspiration from other creators. My favorite tool I use to review other creators’s content is Twitter Lists. Go on Twitter and add any creators you aspire to be like to a new list. After reviewing your old content, go back and review this Twitter List. This should help spur new ideas. Don’t steal their work, but use it as inspiration to see how other creators think and which topics work.

  3. Drafting New IdeasAs you review content, you want to start drafting new ideas. Notion is basically my 2nd brain and my favorite free tool for storing ideas and drafts. In Notion I have a Kanban board where I write down all my ideas. Any raw idea I come up with while reviewing content or just walking around I immediately put in this board. Doesn’t matter how unfleshed out this idea is, just put it in your board. I try to store literally any spark of inspiration that comes to me throughout the day. Definitely make sure you download the mobile app so you can record ideas wherever you are. In the next step we are going to flesh out these ideas and create a final product.

  4. Schedule and PublishLastly, we want to edit our ideas and schedule them for publishing. Once I have a nice raw list of ideas in Notion I’ll start choosing some and editing them. I’ll put them into a format and structure that I’ve tested out before. I schedule all my ideas ahead of time so that I don’t have to be on Twitter all day. For scheduling I use Hypefury. I’ve tried every Twitter scheduling tool and Hypefury is definitely the easiest to use tool of them all. Costs 15 bucks a month but you should be able to trial it. You can also schedule through the Twitter desktop app as well if you choose. I publish my tweets around 9am and 1pm EST most days. I experiment with different times to see which gets the most impressions. I can’t recommend scheduling ahead of time enough though. I’ve spent so much less time on Twitter because of this habit.

This is my creative process and tools I use top to bottom. This has allowed me to continuously generate new content ideas day in and day out for the past 11 months now for NFT God. Would love to hear your content process as well! Feel free to comment below or email me directly. Would also love to hear if any bits and pieces of this process were helpful for you!

This Week's News:

SBF Takes the Stage for New York Times

The interview we’ve all been waiting for happened Wednesday night, as Sam Bankman-Fried took the stage (remotely) with Andrew Ross Sorkin for a sit down interview for the New York Times. Emotions leading up to this interview were largely toxic, as the general public could not understand why a man who allegedly stole 8 billion dollars from clients would get the time and attention of a major media news outlet. Luckily Andrew asked tough, critical, pointed questions to SBF, drawing a mix of question dodging, lying, and cringeworthy moments.

Most of his answers revolved around a ‘lack of oversight’ and ‘accounting errors’. With lawyers clearly giving guidance from behind the cameras, SBF sat wretchedly uncomfortable in his chair, shaking violently when the most critical questions were asked. When addressing if any money was moved from FTX to Alameda (his investment firm turned gambling parlor) SBF claimed he didn’t knowingly commingle funds, an obvious lie. My favorite moment came at the end when Andrew asked him if he was truthful in the interview, to which he responded “I am as truthful as I am able to be with the knowledge I currently have.” As truthful as he’s able to be…. Hopefully this criminal finds his way to the inside of a jail cell soon. I choose to believe the delay in his arrest is not the result of some wild political conspiracy, but rather the federal government building a rock solid case that would ensure he doesn’t see the free world ever again.

Frank Reveals His Identity

With the second biggest Web 3 event of the year upon us- Art Basel- one of the most well known founders in the space decided to dox on Tuesday. Frank DeGods the anonymous founder of popular NFT projects DeGods and Y00ts revealed his identity on Twitter, apparently in order to front run a bad actor that was threatening to do it themselves.

While this was largely anti-climatic and probably didn’t mean much, I do believe founders doxxing is a big step forward for the entire ecosystem. I am firmly in the camp of believing trustworthy founders should dox. If a tech company was trying to raise funds but the founders demanded to remain anonymous, it would probably be considered a red flag. This concept of anonymous founders only lives in crypto and NFTs. No trustworthy company would allow their CEO to remain private as they grew. It would cap their potential growth. If Web 3 is going to become a more mainstream space and onboard the general public, trust needs to be built. Unfortunately the stigma in crypto at the moment is it’s largely run by scammers and criminals. The more the space can move away from the shadiness, the better shape it’ll be in to expand.

Uniswap Airdrops Free Money to NFT Traders

Earlier this year leading decentralized exchange Uniswap bought the largest NFT aggregator in the space Genie.xyz. Over the past week Uniswap integrated Genie into their DEX and announced a full on air drop for anyone who has used Genie in the past. If you made at least one transaction before the snapshot you get a free $300 USDC airdrop. Usually these marketplace airdrops are just ponzi tokens printed out of thin air and have liquidity for about 5 minutes. This is one of the first airdrops to literally just send you free stablecoins which is really impressive.

There’s been a lot of talk about airdrops lately. Whether it was Blur.io or a rumored Metamask airdrop, people just want free money printed and sent to them. While this Uniswap airdrop is actual free money, 99% of the time it isn’t. I really don’t see that model working much longer. Universally everyone who gets that token immediately sells it. The value of the token almost immediately disappears. It’s just not a sustainable model. Blur has been giving away loot crates that will hold the token, but I just don’t see how that token will hold value when it launches early next year. If you used Genie go ahead and claim your free cash for sure, I’m just not going to grind on any more marketplaces to get a free ponzi coin.

Replies of the Week

Thank you so much to everyone who’s replied to my tweets or emailed me this week! Look forward to hearing from more of you soon! Take care and have an excellent weekend!

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