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Welcome to 1% Better. A weekly newsletter where I provide simple playbooks to grow your following, earn more revenue, and live a more fulfilling life.

Today at a Glance:

• My formula for sending any post/thread/long form viral on X!

• The content competition winner from this week!

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My Formula for Viral X Posts

Today I’m going to show you my formulas for building viral tweets, threads, and long form posts.

X is the best social media site to build an audience on. I truly believe this for one reason only: leverage.

There’s no other platform where you can spend 45 seconds writing up a thought, press post, then have millions of people discover your content.

X allows you to quickly iterate and fail fast.

I’ve been iterating for 18 months now on X and have built a sizable audience of 208,000. Let’s get into how I’ve built viral content:

Viral Tweets

Let’s break down this tweet:

4 parts to a viral tweet:

1. Readability

2. Powerful hook

3. Personal body

4. Emotional closer

The first part is readability. If a tweet isn’t instantly readable, people will scroll by.

Notice in my tweet above how I put whitespace between each thought. It prevents the tweet from being a text block, which most people will scroll past.

Also notice how concise the tweet is. Try to delete as many words from the tweet as possible before hitting post. The simpler the tweet is, the more readable it becomes.

Next is the powerful hook. The first line of the tweet needs to rope the user in. If the first line doesn’t make the reader curious, they’re going to keep scrolling.

A powerful hook needs to be relatable and catch the attention of your reader. Always put yourself in the shoes of your reader and ask why they’d care.

In my hook above, I presented a relatable scenario (nobody caring about your content) that is a challenge most of my readers are trying to solve. This will make them curious enough to keep reading.

Next is the personal body. The best content in the world is personal and stems from past experience. You presented the point of your tweet in your hook, now you have to back up your point with personal experience.

The point of my tweet was providing encouragement around not getting enough attention on social media. I showed this is a challenge I face too by talking about my past experiences creating content.

The personal stories created some emotional connection with my reader and made the content even more relatable.

Last is the emotional closer. This last line determines if the reader will engage or not. Leave them with a boring closing, and there’s no shot they engage. Leave them with a powerful gut punch, and they’ll surely leave you a reply.

I prefer my closers to be a solution to the challenge presented in the first line. It needs to offer a sense of closure to the challenge you presented.

Give this formula a try on your next tweet!

Viral Threads

4 parts to a viral thread:

1. Hook

2. Formatting

3. Closer

4. CTA

The hook is everything with the thread. Your goal is to get the user to click ‘view thread’. The only way they do this is if your opening tweet is POWERFUL.

A great hook smacks the reader in the face with either a challenge or opportunity, twists the knife with a supporting point, then teases the solution you will provide in the thread.

In my hook above I present the opportunity of content monetization, twist the knife with how much money content creators can make, then tease the solution I’m going to provide.

The formatting is critical in threads. Just like tweets, they need to be ultra readable. I use whitespace, lists, bullet points, and emoji markers to keep the text pleasant on the eyes.

If you include even one tweet in the thread that isn’t readable, the reader will probably exit out of the thread and keep scrolling.

I also love to make my threads actionable. So often I’ll put in tweets with lists of action items. Readers love action items.

The closer is what will leave the reader with long term emotion. I always have a final tweet (before my CTA) that reiterates my point in a powerful way. It’s similar to my hook, but is fully focused on the importance of the challenge or opportunity at hand.

Lastly is your CTA. The CTA is where you make an ask to your reader. Usually in threads you provide a ton of value, so you earn the right to make an ask.

Most people ask for a like and a RT. You should definitely do this if you have no other platforms or products you want to promote.

For me, I built my newsletter to 30,000 off of promoting my newsletter at the end of threads. If you’re building a newsletter as well, I’d highly recommend doing the same.

Viral Long Form Tweets

With Elon increasing the character limit of tweets, you can now basically post blogs on your feed. On top of that, Elon put an interesting tidbit out about the algorithm:

This means the longer a user is looking at your tweet, the more the content gets boosted. So if a user reads an entire long form tweet, they are spending a lot of time boosting your content.

I’d highly recommend experimenting with long-form tweets like the one I posted above.

When it comes to long form tweets, hook and formatting are everything. You want the hook to be powerful so that the reader wants to click “Show More”. All the rules from the thread hook apply.

As for the formatting, I’d definitely take advantage of bolding and whitespace. Whitespace will make the tweet readable, and bolding will break up ideas in the tweet. They’ll act as chapters in a way, and stress specific points.

These were my formulas for creating carious types of X content. I really hope this was helpful. Would love to hear your formulas too! Feel free to comment below or reply to this email with any rules you use. Would love to hear from you.

The single best community for creators, builders, and X writers has launched!

Looking for a community of people to learn from? Looking for accountability partners to make sure you stay focused? Looking to learn everything there is to learn about content creation on X?

My private community The 1% Club is has officially and it’s the PREMIERE community for X creators.

The 1% Club has all the tools and resources you need improve your writing and speed up your growth on X.

It includes:

• Multiple weekly calls
• An online hub filled with exclusive video and written content
• Multiple courses and mini courses including my X Growth Masterclass plus a brand new X Algorithm Masterclass
• A library of recorded calls with the community
• Content reviews and feedback session

Plus the options for:

• 1 on 1 calls
• Personal content reviews
• Monthly progress reports

If you’re a content creator on X and are looking to learn and grow, this is the only community you’ll need.

Content Competition Winner

Every week I run a content competition in the 1% Club! This week’s winner was @ColoradoMac21 ! Check out his incredible long form post below and make sure to show him some love!

Have a great weekend everyone!

-Alex