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Welcome to 1% Better. A weekly newsletter where I provide simple playbooks to grow your following, earn more revenue, and live a happy life.

Today at a Glance:

• Examples of my good content vs my bad content

• Lessons learned from both

• Actionable steps for high growth

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Good Content vs S*** Content

I’ve published some really horrid content over the last 2 years. Painfully boring posts with no soul that was seen by nobody.

I’ve also had several posts seen by millions and interacted with by Elon Musk.

This last week I went back to reflect on my great content and some not so great content.

Here’s a few posts that have done incredible, some that have performed like shit, and what you can learn from all of them:

BAD POST:

My least favorite content on X is the fake motivational, soulless drivel that ‘personal branding’ wannabe influencer accounts post. This was one of my most soulless ones.

0 personal story. 0 authority. 0 experience. Wouldn’t be surprised if you find this on Google somewhere.

X is littered with these types of posts now. Everyone thinking they’re the next Tony Robbins.

There’s nothing wrong with posting positive, motivational content. It just becomes old and boring when it has no soul.

How do you put soul in your content? Personality. Humor. Storytelling.

3 things this post completely lacked. Dud.

GOOD POST:

Here’s a motivational post that absolutely slapped, and for good reason.

It has vulnerability. It has a personal story. It has narrative progression. It has all the ingredients to hook the reader from beginning to end.

Every month I try to put out a post just like this. It’s my favorite template.

It makes the reader feel more connected to me as a human, while providing a little motivation.

BAD POST:

Typical fake influencer speak. Fake motivation. No soul. Obvious clickbait question at the end. A boring snooze fest.

I almost fell asleep reading it back.

X is now 99% wannabe influencers posting content like this every day.

You fix this by sounding like a human being, not ChatGPT.

GOOD POST:

This post did NUMBERS.

Why? Polarizing opinion. And not a fake polarizing opinion that I put out there just to piss people off. One I truly believed. One the reader can sense I believe.

I used high conviction, passion, and soul to present my controversial take.

It causes 50% of people to fully support me, and 50% to hate me. The perfect position to be in on social media.

Present your high conviction, polarizing opinions. Don’t be afraid to piss some people off.

BAD POST:

Another generic post with little soul and a clear intention just to rile some people up with some low conviction take. Finish it off with a clear clickbait last line.

Nobody falls for this anymore. Nobody cares. Everyone finds it boring.

CONCLUSION

Ingredients for a bad post:

Fake influencer speak, boring, no soul, no storytelling, no progression, sounds like it was made by chatGPT, 0 conviction, can be found on any account that’s clearly attempting to farm some followers.

Ingredients for a good post:

Soul, passion, storytelling, humor, personality, high conviction, gut punching opinions, argument starter.

When writing your next post go through these checklists.

Do you have any of the ingredients from the good side?

Also be sure to reflect on your old content similarly to what I did here. No more powerful exercise you can go through to improve your craft.

Find this content helpful? Join my community, the 1% Club!

It’s the largest and best community for builders looking to gain financial freedom through the internet. I’m in the community every day helping you gain more followers, find your voice, and build your business. Every Monday and Friday I host Club Calls to give advice and chat with you guys! Can’t wait to build with you.

Also on Friend Tech for those that use the app. Have a great weekend everyone!

(PS, the masterclass is coming back in October)

-Alex