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Welcome to 1% Better. A weekly newsletter where I provide simple playbooks to grow your following, earn more revenue, and live a more fulfilling life.

Today at a Glance:

• Why my engagement and followers have exploded the last month

• Actionable steps to copy my strategy

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My Growth Has Tripled the Last Month. Here's Why:

This last month has been life changing for me.

For the past year I’ve been averaging about 150 new followers a day on X. This last month it has skyrocketed to 500 a day.

This isn’t a coincidence. I’ve completely changed my playbook.

For a year now Elon and Linda have been saying the same thing over and over. X is about to become a video first platform.

The algo is now 100% all in on videos. You scroll your feed now all you see is videos. Elon has basically been BEGGING you to create videos. Engagement feel down? It’s probably because you’re not posting videos.

I don’t know why I’ve waited this long to change my strategy. So this month I finally did. I went all in on video content. It changed everything.

I know what you’re thinking. “But Alex, I want to do that too, but I have no idea what to make videos about.”

I had the same issue. I was lost. I wanted to make videos about my hobbies, but my biggest hobby was programming and my content has nothing to do with that.

I said fuck it and did it anyway.

For the past month I’ve created 3 long form videos a week of me programming using AI. Despite them having nothing to do with my niche, they’ve completely blown up.

Each video gets me hundreds of likes on X. On top of that, my Youtube has EXPLODED. I’ve gone from 0 to 1,500 subscribers in under a month (make sure to subscribe!). I will probably me monetized in the next 30 days. UNREAL.

Going all in on video has changed not only my content and career, but my entire life.

My engagement and growth aren’t only exploding, but I’ve found a new creative challenge that’s totally reinvigorated me. I’ve never been so motivated to get up and build in my entire life.

I’m not only wildly passionate about improving my video craft, but I’m also having a blast because I’m making content specifically about what I love. Programming and tech.

So what does this mean for you? How do you take advantage of this moment of time?

Start filming. It doesn’t matter about what. What are you passionate about? Turn on your phone camera right now and start talking about it.

I know what you’re thinking. Alex that’s so uncomfortable.

I know. Good. 99% of people are thinking the same thing. That’s why you HAVE to do it. If your competition is scared to do it, that means you have an OPPORTUNITY.

This is blowing up for me on X because NOBODY else wants to do it. The bar is so low at the moment.

On top of that, I promise you once you break through the discomfort, you’ll feel so much JOY. It’s so gratifying as a human being to express ourselves creatively.

Video is a whole new channel for you to express your creativity. It allows for so much more expression than a 280 character tweet.

Don’t over think it. Embrace the discomfort.

Not only will your follower count and engagement thank you, but your soul will too.

ACTION ITEMS:

1. Take out your phone

2. Turn on the camera

3. Start talking about what you enjoy

4. If you don’t enjoy anything, start doing shit until you enjoy it

Helpful? Here’s some other ways I can help you out:

The single greatest course on X growth ever: The X Growth Master Class

The best community of online creators/builders on the internet (plus weekly calls with me: The 1% Club

60 minute coaching session that will totally change the way you create content: Alex Finn 1 on 1 coaching session

Have a great weekend everyone!

-Alex