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The simplest, most effective method for content creation ever

This might upset some people

read time 3 minutes

Welcome to 1% Better. A weekly newsletter where I provide simple playbooks to grow your following, earn more revenue, and live a more fulfilling life.

Today at a Glance:

  • How to come up with high quality content faster than you ever have before

  • Why recycling your content is critical

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The simplest, most effective method for content creation ever

I’ve gone from 0-190,000 followers on X with a simple content creation process that takes me no longer than 15 minutes a day.

And it consists completely of me stealing from myself.

Let me explain:

There is a massive stigma against recycling your content online, especially on X. I couldn’t disagree more.

Recycling content is critical for building your brand, sharpening your writing, educating your audience, and most importantly, saving you time.

Whenever I’m at a loss for what to post, I always consult my old content.

I view past posts that have performed well, gotten big reach, or generated a lot of discussion. I then either remix those posts by improving them with techniques I learned, or I just simply copy and paste them.

There is absolutely NOTHING wrong with this.

On X your posts are only shown for a few hours. On top of that, only 20-25% of your audience ever sees any given post you put out.

Additionally, people forget they even read your post within days of reading it.

If you put out a post with value, you OWE it to your audience to resurface it to them. Whether it’s to get it in front of the 75% of people who didn’t see your original post, or it’s just simply to REMIND the original 25% on what your message is.

It is always better to remind than teach. Teaching someone a topic usually doesn’t lead to retention of that knowledge. But REMINDING them over and over again will make it stick.

On top of that you’re constantly gaining new followers who haven’t seen any of your past content before.

My general rule of thumb is I’ll re-use content every 90 days or so. Sometimes less sometimes more. And I’ll definitely recycle if I’m on vacation and don’t want to spend time thinking about social media.

You OWE it to your audience to resurface content that shared value. NOBODY should be ashamed of this.

So what’s my process for recycling?

I have a spreadsheet I maintain. In this spreadsheet I copy and paste in all my tweets I put out. I put in the likes, retweets, replies, and impressions the tweets get so I know which ones performed well.

I review this spreadsheet every day and choose posts I want to remix or re-use.

Take posts that performed well, remix them with some new personality. Add some flare. Change around the wording.

Maybe add an extra example or joke.

Send it out and see if it works better or worse.

Than take those learnings and use them next time you reuse a post.

This also has the added benefit of helping you understand what type of content your audience likes and where you can improve.

Bonus: if you’re ever going on vacation, take a mental break from social media too. Take old posts then schedule them out for the duration of the trip. I did that last month when I went to Spain.

Recycling your own content is nothing but a POSITIVE. Anyone who hates on you for this should be ignored. They simply don’t understand serious content creation.

PS I will be sharing my tweet spreadsheet with my private community when I launch my new content hub in a few weeks. Stay tuned for more information on that.

The 1% Club is relaunching with a brand new format in just a few weeks!

In just a matter of weeks I will be relaunching the 1% Club with a complete content hub built in. The preliminary new name will be ‘The X Mastermind Group’.

This content hub will have multiple video series from me about X growth, the algorithm, content creation, content reviews, and many more topics.

This is all an addition on top of weekly calls and meetings I’ll be running with the group.

This will be my biggest launch ever and I can’t wait to share it with you. Stay tuned for details in your inbox over the next 3-4 weeks.

Have a great weekend everyone!



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