The Only Way to Win in 2025

AI is about to change everything. Here is step by step how you win:

read time 2 minutes

Welcome to 1% Better. A weekly newsletter where I provide simple playbooks to grow your following, earn more revenue, and live a more fulfilling life.

Today at a Glance:

  • Why AI is about to fuck everything up

  • The only way you’ll be able to win in the age of AI

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The Only Way to Win in 2025

We are about to enter the most important year in human history. I’m not joking.

The rate of innovation in technology has hit a velocity never seen before.

Self driving cars. Rocket ships being caught in mid air. AI that can build enterprise applications in seconds. There has never been a time like this one.

With all this growth comes destruction.

What has been destroyed is advantage. Let me explain.

In the past, in order to win or get rich you needed an advantage. If you wanted to build software you need to know how to code. If you want to write a book you needed to know how to write. If you wanted to create videos, you needed to know how to script and edit.

All of those requirements are gone. AI has democratized winning. You no longer need any sort of special skill to do anything.

With Cursor you can build applications with 0 coding knowledge. With Premiere Pro’s new AI functionality you can edit without editing knowledge. With Claude you can write content with 0 writing skills.

So what’s the advantage now? How do you win in a world where anyone can build literally anything they want?

Simple: Distribution.

Distribution is the only moat.

In the next month I’m releasing the greatest AI content tool ever created. It’ll help you create WAY better content.

If someone released the same exact software as me at the same time but they had 0 followers, who do you think would sell more?

My moat is distribution. This is why I’m going to let people beta test it and try it out way before I release it. I don’t care if they steal my ideas. I know my moat is my audience.

You can steal my ideas but you can’t steal my audience.

THIS is the ultimate weapon in 2025. DISTRIBUTION.

AI is going to eliminate a tremendous amount of advantages, jobs, and wealth.

The one thing it can’t destroy is distribution.

You NEED to be building this weapon right now before it’s the only advantage people have left.

The people building their distribution channels NOW are the ones that will win when AI takes over.

If you don’t have distribution in 2025, your value will be greatly diminished. When companies can just build AI agents that have every skill known to man, why would they pay a human being? You need the asset AI’s can never have. An audience that trusts you.

So how do you build your distribution?

  • Create content every day

  • Build connections online through the reply guy strategy every day

  • Film videos

  • Post across X and Youtube

  • Explore short form

  • Create live content

These channels will be worth more than gold in the near future. You’ll be able to release any solution you want and immediately have customers to purchase.

In a future where you can do quite literally ANYTHING with AI, distribution is the only weapon you’ll have left.

In the next month I’m releasing the greatest AI content tool ever created. To use it early, join the 1% Club.

For the past few months I’ve been secretly working on building the world’s most powerful AI content creation tool.

It’s called Creator Buddy. It’s a content super weapon.

  • Generate WAY more ideas

  • Create WAY better content

  • Have your own personalized AI content coach telling you what works and what doesn’t

  • Know what sends you viral

  • Dominate the online content arena

It will first launch in beta by the end of November. By joining my online community you not only get access to all my courses and get weekly calls with me, but you also will be the FIRST to beta test Creator Buddy.

Hit the button below to join the club and get INSTANT access to HOURS of educational content plus access to Creator Buddy the moment it launches in beta.

Have a great weekend everyone!

-Alex

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