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Welcome to 1% Better. A weekly newsletter where I provide simple playbooks to grow your following, earn more revenue, and live a more fulfilling life.

Today at a Glance:

• Step by step how to best monetize your X

• Different paths for making money off your content

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Latest Video (click to view):

A few weeks ago I started a Youtube and have been making weekly videos! I’ve long said videos are the future, so I’m putting my money where my mouth is.

If you like, subscribe, and turn on notifications to this video, email me the screenshot I’ll send you an X growth playbook!

How To Turn Your X Into a Million Dollar Empire

X is the single most underrated platform for building multi-million dollar empires on the planet.

Mr. Beast has already done this on Youtube.

Countless other companies have made millions of off Instagram.

X is up next.

I’m currently in the process of turning my X into an empire. So far I’ve turned it into a 6-figure business that has allowed me to quit my job and build this company full time.

In this newsletter I’ll go over my step by step playbook and show you where this company is going next.

Build an Audience

The first step towards building your X empire is building an audience. I’ve written a ton of content on building your audience, but to give you a quick rundown:

1. Build a content schedule (I do 2 tweets a day and 2 threads a week)

2. Create content around your niche/voice

3. To discover your niche, write down everything you’re interested in/skilled in. Find the intersection of 3 of those things. (my 3 are investing, self improvement, and entrepreneurship)

4. Give value in every piece of content you put out

5. Chase your curiosities. Take courses, read books, then share those lessons out with your audience.

6. Be consistent.

Build a Content Funnel

X is absolutely FANTASTIC at attracting people into your audience. It is the best top of the funnel platform on the internet.

Here’s the thing though, it’s awful for selling product. Selling just doesn’t fit into the X culture. This is why you need to build out a content funnel.

I pull people into my ecosystem through X, then push them to my Youtube and Newsletter. Once they reach the bottom of my funnel, that’s where I start offering value packed products.

What is your content funnel?

Building one out also has the added benefits of diversifying your audience across platforms and algorithms.

Grow Your Newsletter

My newsletter is my favorite bottom of the funnel. It’s great because you have an email list of your most hardcore fans and you’re not dependent on any algorithm.

Once you’ve started building out your content funnel, you need to grow your newsletter.

Growing your newsletter is incredibly high leverage. The more it grows, the more you can charge for sponsorship and ad spots. The revenue grows without any additional work.

The best way to grow your newsletter by far is with threads. I write 2 threads a week then link to my newsletter at the end.

By providing value in the thread, it makes it easy for the reader to want to provide an email address to get on your list.

Also make sure to publish at least one newsletter a week in order to grow your SEO.

Services

After you’ve started building out your newsletter, you can start providing services to your audience. Consulting is an awesome first service to provide.

Consulting has a ton of benefits:

• Learn your audience’s challenges

• Learn your audience’s goals

• Additional revenue stream

By reaching out to people in your audience and offering consulting on your selected niche, you gain a ton of information while also building additional revenue streams.

Products

Digital products are incredibly high leverage. You build them once, then they sell themselves infinitely. No additional work necessary.

Building out digital products like courses, ebooks, and software are a great next step in building your empire.

For example, I’m built out an X Growth Master Class. It fits into my niche and branding perfectly because this is what I share value on across all of my content.

It sells itself because it fits into my content and niche so perfectly.

Take all the challenges and goals you learned from consulting, build products that fix those challenges.

Active Investments

All of the money I make off of my services, products, and newsletter, I feed into my active investments portfolio.

For me, I actively deploy conservative options strategies in this portfolio.

These strategies include covered calls, cash secured puts, and credit spreads.

These are safer, more reliable investments than buying calls and puts.

I learned everything I know about this investment style off Tasty Trade. I’d definitely check out their educational resources when you get a chance.

Passive Investments

Lastly, I funnel all the revenue from my active investment portfolio into my passive investment portfolio. This is my long term portfolio that will help me retire comfortably one day.

The revenue from these portfolios go into stocks, dividends, ETFs, BTC/ETH, and real estate.

These investments provide income which help me live a much more comfortable life.

This is the exact playbook I’ve been sticking to to build my X empire. Let me know if you have any questions!

Anything you’d add to the playbook? Let me know as well!

Helpful? Here’s some other ways I can help you out:

The single greatest course on X growth ever: The X Growth Master Class

The best community of online creators/builders on the internet (plus weekly calls with me: The 1% Club

60 minute coaching session that will totally change the way you create content: Alex Finn 1 on 1 coaching session

Have a great weekend everyone!

-Alex